TOPIC: Sex
SOURCE:
My observations of the advertisements seen in an American magazine.
RELATION: Sex plays a role in every society. However, the values, and norms surrounding the topic of sex, as well as the manner in which sex is portrayed varies between cultures. The way an individual views sex, is dictated by their surrounding culture.
DESCRIPTION: Prior to reading the Robins textbook, i was not aware of the major cultural differences that exist around sex. After reading I started to pay attention to sex in the media around me. I was sitting in the health office on campus, so i started flipping through a magazine. When i opened it I was overwhelmed with the amount of sexual ads. The ads seemed to show sex as a tool or a way to get things. They also used sex as a way to get people's attention. These advertisements were acting as a glimpse into American values. In American culture it is not wrong or looked down upon to have half naked people on billboards for all to see. Many of the ads in the magazine gave the reader the impression that if he/she bought the material goods, they would get sex. The media uses sex as a "promise" to the public. This gives a society the idea that they must buy fancy clothes, or perfume in order to get sex or be seen as sexy.
COMMENTARY/ANALYSIS: The ads seemed to show sex as a tool or a way to get things. They also used sex as a way to get people's attention. These advertisements were acting as a glimpse into American values. In American culture it is not wrong or looked down upon to have half naked people on billboards for all to see. However, the effect
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